Monday, May 28, 2007
How To Price Your Products by Sam Lifton
There are a lot of things to consider for pricing items or services, for instance, the worthy competitors' prices, the feasibility for your business in the long run, and the consumers' willingness to pay for your item or service. Well if you think about it, you really don't want to lose money on items not sold (these are the stocks that gather dust on the shelves) which have no chance of really being sold.
So when it comes to pricing, you should keep all these in mind. Also, selling more at a low price doesn't necessarily mean you're doing well profit-wise. I read an article that said otherwise, and the businessman ended up only breaking even. You wouldn't want that would you? After all the effort you end up where you were at the very start. What's the point of your business then? Certain schemes on the Internet promise you tips on how to effectively list and appraise your stuff, with more of them turning up to be scams and other whatnot.
There are theories in economics which delve into the phenomenon that is pricing. Consulting economics books would definitely help you in this endeavor. With concepts that include effective marketing strategies, estimation of the demand curve, elasticity, and environmental costs, you wouldn't go wrong. This article is just a simple guide which would hopefully enlighten you in the said topic.
There are at least a dozen different approaches in right item or service pricing (to sky rocket profits and expand your business), and the following are some of them:
The first approach in order to get the price right involves a lot of research. You should consult your audience or customers for they are the end users of your products or services. In a way, it could be considered as a feasibility study. Now doing this would take a little time, as surveys need ample polishing and data processing, but the rewards would be golden for the results would explain what you really need to do. This method is very advisable for business starters.
The second approach also involves a little research as you will be comparing your competitions' prices with each other, ending up with alternate prices. The method may be sneaky to some, but it is effective. It's less stressful than the first approach, as this would only involve a little investigation on your part. Enjoy your competitors' coffee or bagels while you're at it, or let your friends or employees scout their prices for you to save face.
The third approach involves self-appraising your products. You are in charge of how much you really want the item or service to sell. A massage? Homemade cookies? You set the price. Just take a good look at your goods and figure out how valuable the items or your services are, and make sure you price them fairly. Taking a look at the demand in the market would also give you an idea on how to reasonably appraise your items or service, with higher demand fetching a higher price and a lower demand fetching a lower price.
Basically, the best pricing strategy would earn the business a lot of money after meeting all the costs, which are the other expenses in the said business. An article I stumbled upon gave me a clearer image of the situation that the price of each item or service should include the expenses related to it just to get the expenses out of the way. This really makes sense if you think about it. Now who would want to charge less than what he spent for in the first place? Now that would be a no-brainer. Of course you would want the raw materials and labor for the product to be compensated. Add a little more to this and then you'll be making your profit.
I hope this article gave you something to think about. If your business doesn't take off as anticipated, find out what exactly you need to tweak. If you think the prices of your goods and services are too much, consult someone with ample knowledge about markets and find out exactly what it is that needs to be done. Most probably you'll be doing a little research, as I have suggested earlier. But hey, what's a little research if you're really set on succeeding in your business? You'll get your nest egg soon enough, with a little more effort and perseverance.
Putting Yourself in Position for a Promotion by William Mitchell
You come into work one hour early and you leave two hours late. You handle your day-to-day duties like a well-oiled machine, expeditiously knocking out tasks like Mike Tyson (early career, of course). On top of that, you accept every special project the boss farms out, and you nail it. You're a sure bet for that promotion now, right? Don't kid yourself.
It usually takes more than "keeping your nose to the grindstone" to move up in the corporate world. Success in the workplace (and anywhere in life) is all about the intangibles.
Network - The farther up the career ladder you go, the more important this skill becomes. As such, you may as well start sharpening them now. Networking is not only the most effective way to search for employment, it is also the best way to develop solid foundational relationships with people who can help you move up the chain of command. The best way begin such a relationship is to offer value to someone with no expectation of an immediately returned favor. But be careful to begin building this goodwill well before you are actively looking for a helping hand. This way, you don't come across as a user. What goes around does come around, but it is better for it to travel a longer distance before it does.
Establishing relationships in social settings are a great way to personalize your network. When invited to happy hour on Friday, make it a point to go if the right contacts are also going to be present. You want to be sure to do more listening than talking at the start. Get a feel for the type of group you are out with, as well as the networking target's role in the group. Is the conversation light or topical and controversial? Feel your way though the communications maze to ensure a smooth transition to linking up with your target networking contacts.
Make a Decision - It is usually the nature of most people to let someone else make big decisions for fear of the consequences if things do not go as planned. If this is you, then that has to change NOW! The farther up the ladder you go, the bigger the decisions will be. If you are afraid to make them now as a member of four-person project team, how can you possibly make them as a manager of 5 different project teams?
Every chance you get, take the lead on projects and team-structured duties. Put your personal stamp on things and tactfully make certain that the right people know about it. Don't worry; most of the people you are working will gladly let you do so. They'll want no part of explaining why something was done, or why a decision was made. As long as your actions match up properly with the project purpose and the department/company mission, you can defend it.
ASK FOR IT - Whether there is a live opening up for grabs or nothing on the immediate horizon, your management team should be made aware of your desire to move up the chain of command and accept responsibility. Throw your hat in the ring and don't sit back waiting for someone to recognize you as a legitimate candidate. Overseeing your career growth is usually not very high on your management team's "To-Do" list. This is in every way your responsibility.
Ask you management team what it will take for you to move up. Is there additional training that they feel you need? Do they feel you are not showing enough initiative? Get the information straight from the source and leave nothing to chance.
When you seek a promotion, you are seeking addition leadership and responsibility and this means additional risk. You have to be ready to deal with decisions that don't pan out. Remember - you can't steal second base if your foot is still on first.
3 Ways to Get Investors Interested in Your New Business by Microsoft Small Business
Start with a business plan
The world is full of people who could not find the funds to turn their great ideas into viable business ventures. But it's also full of people who could - and did.
To join the ranks of successful entrepreneurs able to obtain financial backing, experts recommend you do at least three things before you go out and try to persuade a lender that your great idea is worth investing in.
1. Write a business plan If you're launching a new business, writing a business plan is worth doing whether you are seeking outside investors or not. That's because your business plan basically defines what your business is all about: It outlines your strategy for developing and growing your business and establishes how you will measure success.
Investors will want to see your business plan; in fact, it may be the first thing they ask for. Here are basic components you should consider including in your business plan:
* Mission statement - Clearly but concisely state your company's long-term mission.
* Management team - List the CEO and other management staff, including their experience in the business your are starting and achievements that demonstrate a record of success.
* Market summary - Review the trends and changes in market share--including key players, costs, pricing and competitors--that identify the opportunity for your business.
* Opportunities - Call out issues and problems that your potential customers have and the product and/or service opportunities created by those problems.
* Business concept - Describe the key concept, technology or strategy on which your business is based.
* Competition - Outline who your competitors are and the competitive advantage your company brings to the market.
* Goals and objectives - List your financial projections for a 3- to 5-year timeframe, including a summary of your forecasts and the spreadsheets you used to arrive at them. Be sure to list specific, measurable objectives for achieving your goals - including both market share objectives and revenue/profitability goals.
* Financial plan - Develop a high-level outline that explains your financial model and pricing assumptions; include expected annual sales and profits. Be as thorough as possible in this area; investors will want to closely scrutinise when and how they will see a return on their investment.
* Resource requirements - Provide a list of what it's going to take to make your venture viable. Include personnel, technology, finances, distribution, promotion, products and services.
* Risks and rewards - Be honest about the risks involved in your venture and how they will be addressed. Also estimate rewards anticipated; again, this is something investors will want to see.
* Key issues - Identify both near-term and long-term issues that need resolution, particularly those dependent on financing.
Once you have gathered the information you need and written your plan, use the Business Plan Presentation that is part of the Small Business Office Template collection (see Tools below) to create a presentation you can give to potential investors. Be sure to customise the template with your company's logo and colour scheme if you have one.
2. Prepare your talk Having a business plan means you've already started down this path, but before you start knocking on investors' doors, you need to be prepared to discuss some other issues. For instance:
* As the leader of this new enterprise, investors are going to want to know about your personal credit history and how much collateral you're willing to put into the venture. You need to be prepared with detailed information.
* They'll want to hear more details about the competitive landscape. Consider using the Competitive Points List chart found in the Small Business Office Template collection (see Tools below) as a starting point.
* How will potential customers learn about your product or service? Having at least a basic marketing plan outlined will let them know you are serious about building a successful company. Use the Basic Marketing Plan template that's part of the Small Business Office Template collection to get started.
The more ways you can demonstrate to potential investors that you've put a lot of thought into this new business, the more interested they will be. You might also be prepared to discuss how you're going to track your financials; it might be useful to have some knowledge of financial management software designed for small businesses.
3. Create relationships, not transactions Before you start talking to investors, have a plan in place for how you will use their expertise as well as their money. It's likely that people who lend money to small businesses have valuable insight to offer from their experience with other start-ups, or perhaps from starting their own companies. Make it clear when you meet with them that you'd welcome their involvement and advice and suggest ways they could help you, either formally as a member of a board of directors or informally as an advisor.
This approach will show investors that you are open-minded and willing to learn from others while at the same time, organised, driven and fully committed to making your business succeed.
Saturday, May 26, 2007
Are Leaders Born Or Made? by: Wally Bock
Learn About Equity Index Annuities by: Scott Walker
The 5 Biggest Customer Service Blunders Of All Time by: Paul Levesque
Monday, May 21, 2007
Sell Your Home Faster with Seller Financing by: James MacArthur
Year-end Health Savings Account Tax Strategies by: Wiley Long
Year-end Health Savings Account Tax Strategies 2007 is just around the corner, and there are several issues to consider if you currently have a Health Savings Account (HSA), or are planning on getting one in the near future. 100% of the deposit you place in your HSA is deductible on your federal income taxes. All but four states also make HSA contributions tax-deductible on state income taxes. If you are looking to reduce your 2006 tax burden and put away more money for retirement, your HSA is the first place you should put your money if you have not yet maximized your contribution. The maximum you can contribute to your HSA in 2006 is the lesser amount of your deductible, or $2,700 for singles and $5,450 for families. Individuals who are 55 or older may contribute an additional $700. Note that contribution limits are pro-rated, based on the number of complete months during the year in which you have a qualifying HSA health insurance plan. You have until April 15 (or later if you file for an extension) to make your 2006 contribution. If you do not fully fund your account for the current year, you cannot make a catch-up contribution for 2006 after this deadline. However, you can reimburse yourself in later years for qualified expenses incurred in 2006, even if you do not have the funds in your account to reimburse yourself at this time. In 2007, the maximum annual HSA contribution will go up to $2,850 for individuals and $5,650 for families. Individuals 55 or older will be allowed to contribute an additional $800. To maximize your tax benefit for 2007, it is important to have your HSA-qualified health coverage in place no later than January 1. In order to pay for a medical expense from your HSA, it must be a qualified expense. Some of these qualified expenses include dental expenses, eyeglasses, chiropractic visits, over-the-counter medications, and sometimes even nutritional supplements. Now is a good time to make sure you have an accurate record of your medical expenses for the year. Make sure you separate the expenses for which you have reimbursed yourself from your HSA from those that you paid for out-of-pocket. You'll want to keep receipts for all medical expenditures paid from your HSA with your 2006 tax records. Place the "non-reimbursed medical expenses" in a separate file, keeping them with the concurrent year's tax records in whatever year you decide to reimburse yourself. The penalty for over-funding your HSA is a whopping 6%. You have until April 15, 2007 to withdraw excess funds for the 2006 tax year to avoid the penalty. Your HSA administrator may notify you of any over-funding, but they are under no obligation to do so. It is your responsibility, so make sure you check into this if you think your may have over-funded you account. The minimum deductible for HSA-compatible health insurance plans in 2006 was $1,050 for individuals and $2,100 for families. In 2007 this will increase to $1,100 for individuals and $2,200 for families. If you currently have an HSA-qualified plan with the lowest eligible 2006 deductible, that deductible will automatically go up on January 1 to the new minimum. Strategies to Maximize Your Tax Benefits There are basically three different strategies you can take when deciding how to fund your health savings account. 1. Put no money in the account, except when you incur a medical expense. This strategy allows you to legally "launder" any money used to pay medical expenses. In other words, by depositing money into your HSA, then immediately withdrawing it to reimburse yourself for medical expenses, you are making your medical expenses all tax-deductible. You may want to use this strategy if you are on a tight budget and want to keep your cash outlay as low as possible. 2. Fully fund the account, or at least put in as much as possible based on your budget. Take money out of the account any time medical expenses are incurred, and let the rest grow tax-deferred. This strategy will maximize your tax deduction, while making your HSA funds available to pay any non-covered medical expenses before your deductible is met. 3. Fully fund the account, but pay all medical expenses from a non-HSA account. Reimburse yourself for medical expenses at a later date. This strategy will allow you to maximize your tax deduction, and will also allow you to maximize the tax-deferred growth of your HSA. You can then reimburse yourself, tax-free, at any time in the future for medical expenses incurred over the ensuing years. To maximize the potential growth of your funds, you may want to make your 2007 deposits as early in the year as possible. Any growth in your account is tax-deferred, like an IRA. If possible, you should plan to make your deposit the first week in January.
Friday, May 18, 2007
The Humility Advantage - How Less Ego Creates More Sales by: Jeff Mowatt
Interview Questions - Things to Think About Before the Interview by: John Mehrmann
Starting a Business by: Vernon Anthony Johnson
Getting the Most Return from Your Sales Time Investment (ROI) by: Joe Leech

Let's face it: you are probably working for far less than you need to. And the sad thing is, you may not even be aware of it or the options you have! As of now, we're going to change that for you, and possibly share with you not only a thought but a vehicle that can change your financial life. We are going to show you how to get much more out of your sales time investment. This probably applies more to the part time, home based business person than the professional...but we have seen, met, and talked with professionals who really are under- valuing their return on time investment. I know.. we are using that "time investment" word alot all ready. But you MUST consider it just as you do a cash or money investment. In fact, it's even more important because once spent or invested, you can't ever get that particular moment or minute back. It's gone. You can always invest more money, but you only have so much irreplaceable time. Your sales time investment is one of the most precious ones you can ever make. As we look at business models, we find on one end, the model that proposes high volume but low profit per sale. Walmart has certainly shown this works, and many, many, many supermarkets work this same way. It will work if you have the ability to create large volumes of sales. The question is: Do you. If you are a individual sales rep or a small business, just how much of an opportunity do you have to create really large volumes. The appeal to the small business person is to do this by creating some type of a multi-level (also and probably incorrectly referred to as a pyramid) sales organization. In the ideal world, IF you can do this, you can create volume. But this could take years to accomplish, and still never guarantee any income or security because (1)The company behind it could go out of business, be taken over.. or any number of things, (2) The pay plan could change, or (3) The group suddenly dissolve, particularly if or when a heavy hitter or group leader decides to switch to another business and takes his distributors or sales force with him. Did you make a good sales time investment if you chose this model? Of course you still have the ability to sell the product or service yourself, but (1) Can you do volume, and (2) Is the profit per personal sale worth your time? The second business model, at the other end of the spectrum, is one that provides a relatively high profit or earning per sale. Sometimes we think of real estate people and car sales people in this category, as well as sales people of specialized capital equipment. But that's not the majority of us. The downside here is that if we are thinking about selling a high ticket/high profit item, we have to ask (1) Is there a large market and prospect base? and if we are thinking in terms of an ability for a part time person--possibly a "stay at home mom", can this high ticket, high profit product or service be first mastered in terms of the technology, and second, is the customer prospect base readily accessible? In most cases, the answer to those two questions is "no, not available". But if it is or was, then here's a fact that can be virtually carved in stone: IT TAKES NO MORE TIME OR SKILLS TO SELL THE HIGH PROFIT PACKAGE THAN IT DOES TO SELL THE MASS PRODUCT WITH ONLY PENNIES OR DIMES IN PROFIT! Think about that! This is ALL relative to your sales time investment, and once more: It's the MOST IMPORTANT investment y ou have to make. Ask yourself: "Am I working for pennies or dimes when instead with the right vehicle I could be working for dollars?" If the answer is yes, and this is so true of particularly home based business entrepreneurs who are involved in sale of nutritional supplements, skin care, fad gadgets, etc., then ask yourself, "Am I doing this because I want to earn a nice income, and do it as quickly as possible... or am I kidding myself about that goal and I just want to get products wholesale or discounted and have some fun?" Nothing wrong with that, by the way, if you have an hones assessment of what you are doing and why. But..... If your goal is in the area of $4000-$5000 a month or more, and you also don't want to spend all your waking hours "working your business", then it's time to change. As your article writer, I can tell you this is an article written from the school of hard knocks and one that really had us so emotionally involved with the businesses. Rah rah rah; recognition, pins, etc. Amway. Free Life. Primerica. Herbal Life. Been there, done that. Made some money? Yes, but far, far, far less than in other options. And that's just the part time side of things we did to supplement our "real" job. Made some money, but had no security, and worked for far less than we could have been doing. Plus we just sold our time for money there. No residual income.. but that's the subject for another article. We hope this has helped you focus some thinking and our resource block will point you to one tool that will let you change your life.
Wednesday, May 16, 2007
Credit Card Fee Increases by: Gary Foreman
It's estimated that Americans charged $1.8 trillion in 2005 on the 690 million credit cards outstanding. According to a Government Accountability Office study released in September, 2006, 13% of credit card users were assessed over-limit fees and 35% were assessed late fees in 2005. So Gwen has a lot of company.
Let's try to do three things. First, understand what these fees are. Next, see how fees are changing. And, finally, what Gwen can do to keep from being hurt.
Credit cards have always had fees. Some, like for a late payment, are understandable. Others came along as credit cards took on new capabilities. Think cash advance and balance transfer fees. Still others, like over-limit fees, seem like they shouldn't be possible. You would think that they wouldn't allow you to borrow more than your limit.
There are also 'penalty interest rates'. If you're late with a payment or go over your credit limit you could see your rate bumped to 30% or more.
The 2006 GAO study looked at fees and penalties. It said that not only were fees increasing, but the credit card companies were doing a lousy job of informing consumers about those fees.
The credit card companies are obligated to tell you about any fees or penalties and how they're triggered. Some fees, like paying your credit card bill by phone, are sometimes not clearly disclosed. What Gwen received with her statement was a notice of a change in how fees would be charged. And, as long as she's notified they can get by with almost anything.
Late fees have nearly tripled in the last 11 years. And many cards have adopted a 'universal default clause' that says a late payment on any card will trigger the penalty interest rate.
Credit card companies say that the higher interest rates and fees are appropriate based on risk factors. If it weren't for the higher fees, they claim that they wouldn't be able to offer credit to riskier consumers.
In fairness, the GAO's survey found that (at least among 6 of the largest card issuers) 80% of accounts paid interest rates of less than 20%. So the vast majority of card users are not paying penalty rates.
But the study also found that the disclosures were written well above the eighth grade reading level and (surprise!) featured small print. They recommended that the Federal Reserve Board revise rules on credit card disclosures.
Now that we understand what's going on we can try to help Gwen avoid problems. The first thing is to recognize that the card issuers get to make most of the rules. And, whether those rules are fair or not isn't relevant. The best she can do is to avoid getting hurt by those rules.
Get familiar with each account. The only way to know exactly what's allowed is to read and understand the "Card Member Agreement." Tough duty. But necessary.
Watch out for unexpected fees. Like for balance transfers or increasing your credit limit. Know what could trigger fees or penalty rates.
Know exactly when your payment is due. Keep a list of due dates for your credit card accounts. If you don't get the bill, it's your responsibility to contact the company and still make a timely payment.
If possible, the best thing to do is to join nearly half of the cardholders who paid little or no interest. That's because they do not carry a balance.
Obviously, for many people that's not immediately possible. Then it's important to send in your payment as soon as possible. Being seven days early is better than being one day late.
If you find it difficult to get your payment in on time, you might want to authorize the credit card company to automatically debit your checking account for the minimum payment each month. You'll probably pay for the service, but that way the payment can't be late.
Talk to your card issuer. If your due date falls at a bad time of the month, they'll move it.
If Gwen is near or over the limit on any card, she should try to shift part of the debt to a different card. Some fees are even being assessed when an account is merely getting too close to the limit. Your best bet is to keep balances to less than half the available credit.
Although the higher late fees are infuriating, they do minimal damage. The real problem is in the universal default clause. Most credit card accounts now have a universal default clause.
Suppose your rate went from 15% to 30% on every open credit account. For every $1,000 you owe, an extra $150 interest would be charged each year. So if you're the type of person carrying a $10,000 balance, that one late payment could cost you $1,500 per year. For as long as you have the balance!
Gwen is right to pay close attention to her credit card accounts. With newer fees and penalty rates in place, it becomes more important to manage your credit. In fact, it's critical to your financial wellbeing. _______________
Gary Foreman is a former financial planner who currently edits The Dollar Stretcher website . If you'd like to stretch your day or your dollar visit today! You'll find hundreds of articles to help you "live better...for less".
About The Author
Gary Foreman is a former financial planner who currently edits The Dollar Stretcher website . If you'd like to stretch your day or your dollar visit today! You'll find hundreds of articles to help you "live better...for less".
Getting the Most Return from Your Sales Time Investment (ROI) by: Joe Leech
We are going to show you how to get much more out of your sales time investment.
This probably applies more to the part time, home based business person than the professional...but we have seen, met, and talked with professionals who really are under- valuing their return on time investment. I know.. we are using that "time investment" word alot all ready. But you MUST consider it just as you do a cash or money investment.
In fact, it's even more important because once spent or invested, you can't ever get that particular moment or minute back. It's gone. You can always invest more money, but you only have so much irreplaceable time. Your sales time investment is one of the most precious ones you can ever make.
As we look at business models, we find on one end, the model that proposes high volume but low profit per sale.
Walmart has certainly shown this works, and many, many, many supermarkets work this same way. It will work if you have the ability to create large volumes of sales. The question is: Do you. If you are a individual sales rep or a small business, just how much of an opportunity do you have to create really large volumes. The appeal to the small business person is to do this by creating some type of a multi-level (also and probably incorrectly referred to as a pyramid) sales organization. In the ideal world, IF you can do this, you can create volume. But this could take years to accomplish, and still never guarantee any income or security because (1)The company behind it could go out of business, be taken over.. or any number of things, (2) The pay plan could change, or (3) The group suddenly dissolve, particularly if or when a heavy hitter or group leader decides to switch to another business and takes his distributors or sales force with him. Did you make a good sales time investment if you chose this model?
Of course you still have the ability to sell the product or service yourself, but (1) Can you do volume, and (2) Is the profit per personal sale worth your time?
The second business model, at the other end of the spectrum, is one that provides a relatively high profit or earning per sale. Sometimes we think of real estate people and car sales people in this category, as well as sales people of specialized capital equipment. But that's not the majority of us.
The downside here is that if we are thinking about selling a high ticket/high profit item, we have to ask (1) Is there a large market and prospect base? and if we are thinking in terms of an ability for a part time person--possibly a "stay at home mom", can this high ticket, high profit product or service be first mastered in terms of the technology, and second, is the customer prospect base readily accessible?
In most cases, the answer to those two questions is "no, not available".
But if it is or was, then here's a fact that can be virtually carved in stone:
IT TAKES NO MORE TIME OR SKILLS TO SELL THE HIGH PROFIT PACKAGE THAN IT DOES TO SELL THE MASS PRODUCT WITH ONLY PENNIES OR DIMES IN PROFIT!
Think about that! This is ALL relative to your sales time investment, and once more: It's the MOST IMPORTANT investment y ou have to make.
Ask yourself: "Am I working for pennies or dimes when instead with the right vehicle I could be working for dollars?"
If the answer is yes, and this is so true of particularly home based business entrepreneurs who are involved in sale of nutritional supplements, skin care, fad gadgets, etc., then ask yourself, "Am I doing this because I want to earn a nice income, and do it as quickly as possible... or am I kidding myself about that goal and I just want to get products wholesale or discounted and have some fun?"
Nothing wrong with that, by the way, if you have an hones assessment of what you are doing and why.
But..... If your goal is in the area of $4000-$5000 a month or more, and you also don't want to spend all your waking hours "working your business", then it's time to change.
As your article writer, I can tell you this is an article written from the school of hard knocks and one that really had us so emotionally involved with the businesses. Rah rah rah; recognition, pins, etc. Amway. Free Life. Primerica.
Herbal Life. Been there, done that. Made some money? Yes, but far, far, far less than in other options. And that's just the part time side of things we did to supplement our "real" job. Made some money, but had no security, and worked for far less than we could have been doing. Plus we just sold our time for money there. No residual income.. but that's the subject for another article.
We hope this has helped you focus some thinking and our resource block will point you to one tool that will let you change your life.
About The Author
Joe Leech has been involved in both conventional and home based businesses for over 40 years. He offers sound advice from his experience and at his website at http://www.wideworldinfo.com/abundant/opty.html he offers a way to do what he writes about.
Obsessions Of Successful Businesses by Naz Daud
So this begs the question, "why do businesses fail?"
It is possible to hear a variety of reasons why the business has failed amongst conversations between friends in almost any pub in the country,e.g.the bank pulled the plug, the product wouldn't sell, couldn't keep the customers, a key customer refused to pay etc.
The real reason, however, is managerial incompetence - it is the management's job to look after the above, no one else's. It is common for many businesses to blame everyone else but themselves for the unfortunate situation.
Conversely, the majority of business successes tend to take full responsibility. They don't use victim language to describe their predicament - they watch, they decide and they take action.
So what are the three things that successful businesses focus on?
Strategy Marketing Teams
This does not suggest that other factors are ignored such as finance and product, but rather that these fields are isolated whilst the business makes sure it is good at the other stuff.
Business strategy
This is being aware of the external environment whilst forming your own plans of where you want to go. Part of this strategy may be deemed as the decision of where you want to be in one year, or three years and hence what needs to be done now.
Strategy may be seen as opportunity cost in economic terms, or trade-offs - you must decide what you want and what the consequences of that decision may be. It is not always possible to go for conflicting goals.
Strategic thinking is not easy but the clearer you are about what you are trying to do, the easier it becomes. Focus and simplicity breed success.
Marketing
A very misunderstood word in the business world; it is often misused, and given different meanings depending on the situation and our present mood.
Marketing may be deemed to be as seeing your business through customer's eyes. What problem does your product or service solve? Why should people buy from you? What benefits are you offering that your competitor does not?
In some cases, marketing is the same as communication. Marketing is about the selection of how and what you communicate to whom - the ultimate purpose of course is to win more of the business that you want.
Teams and people
Most businesses have people problems. It is a fact that as a business grows there will be additional pressures - to get more business, to do more work of a higher grade and inevitably - the pressure of working together which produces conflicts.
The raison d'etre of beginning many businesses is to get away from the traditionally organised organisations, with the irony being that most businesses require the very order and structure that they were designed to escape.
Thus successful teamwork requires the ability to motivate, lead and communicate effectively.
Often, the business's ultimate often seems to be about looking for the latest management fad and trying to use it to make the business better.
Good businesses focus on three basic things-teams and people, marketing, and strategy and planning. If these basics are not in place then the business will not be sustainable.
About the AuthorNaz Daud Business Franchise Opportunity Business Directory & Franchises Ireland Businesses
Breaking into Women's Golf Apparel with Style by Carolyn Schwaar
Jennifer Glaspie launched Chicago-based Aphira golfware to create apparel for the social golfer who wants to stand out on the green, not fit into the club.
When novice golfer Jennifer Glaspie was kicked off the green at a Florida golf club for wearing a sleeveless, collarless sweater, she didn't know then that women's golf apparel would become her life's passion.
From the runway to the fairway
In 2000, Glaspie, a successful corporate business consultant at the prestigious Chicago-based firm of Baine & Co, started learning golf at the request of her boyfriend (now husband). But as her golf swing improved, this petite and style-savvy urbanite found her clothing options didn't.
"Golf apparel is so far behind the curve fashion-wise and the options for the fashion-conscious golfer are limited," she says. But it took a cool October morning with a tee time looming and "nothing to wear" that finally pressed Glaspie to action.
Convinced that there was great potential in a high-end line of women's golf clothing that was trendy and comfortable yet sophisticated, Glaspie put her career on hold, and put her Kellogg MBA to use developing a business plan to launch a chic line of women's golf apparel.
"I've always had a love of fashion, but I thought entering the competitive apparel industry would be just crazy," recalls the 32-year-old Michigan native. However, research showed that, although the apparel industry is cut-throat, high-end niches such as resort ware and specialized sports apparel, have their own, more accessible and less competitive market. "I found some fashion-forward lines that were doing well, but the market certainly wasn't saturated, so everything pointed to 'go,' " she says.
Glaspie and her tradition-bucking designer, Cassy Clark, set out to create golf apparel that was fun to wear, hip, and a little bit sexy, hoping against hope that they would have a hit. And they did.
Aphira debuted at the 2005 PGA Merchandise show in Florida. "There we were walking practically three miles back to our little booth past these huge corporate booths," recalls Glaspie. "We felt totally overwhelmed, but from the beginning, people started saying great things. One women said 'I love this line, this is my favorite line here out of 1,000 exhibitors. It felt promising. We felt really, really good."
The duo wrote dozens of orders at the show for their first line. And when their initial customers received their shipment and loved it, they began to think that they might just have something. "One client said people where buying it right out of the box before she could get it on the rack," says Glaspie.
Now in it's third year, Aphira is established in nearly 150 golf shops in the United States, Europe, and Asia. But success didn't come without some missteps.
"I thought we had to be really different when we first launched," recalls Glaspie. The debut line was sexy and edgy with closefitting tops and tennis-length skorts. "But we've toned that down a bit as we've gone on." The shift in style reflects the company's research into just who's buying their stylish line, which in many markets is actually retirees in there 50s and 60s.
"Nike and Addidas design sportswear for the athletic golfer," says Glaspie. "Our customer is more socialite than athlete. She doesn't play four-times a week, she plays with her girlfriends on the weekends, and she's someone who's always put together."
Like a lot of entrepreneurs, Glaspie is owner, marketer, sales rep and even model. "One time at a meeting with the proshop owner at the Ravinia Green Country Club I ran and put on a pair of shorts to show the client how they fit," says Glaspie. Every piece in the line is made in her size for product testing. "I need to try it all on. I swing a club and I walk around it in. I'm a golfer and I know the functionality that the garment needs to have."
The Aphira line is made entirely in America. The fabric is custom dyed and shipped to a factory on Chicago's north side for assembly.
For now, Aphira apparel is only available in golf stores, and that's just fine with Glaspie. "We need to stay focused on the golf market. We know every dollar invested will be a few dollars return in the golf market but it would take too much capitol to break into the larger apparel retail market."
Although you won't see Aphira in department stores, you can get a glimpse of it on the popular Golf Channel reality show The Big Break: Ladies Only, which will feature Aphira apparel on golfer Valeria Ochoa this spring. And the new Hollywood film "Who's Your Caddy?," billed as "an urban take on the comedy golf movie" features a sexy character wearing Aphira throughout the film.
The chancy career hop from guiding the strategic growth of Fortune-500 companies to making golf skorts has definitely paid off, says Glaspie. "It has just been a whirlwind but I'm definitely having fun. In consulting I had peeks and valley and good weeks and bad weeks, but when it's your own company your highs are really high and lows are really low. Everything takes on so much more importance when it's your own."
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Callout or boxed item: Aphira: a-fear-ah. A word invented by golfwear entrepreneur Jennifer Glaspie taken from the Latin word ephiro, meaning to exult.
Sidebar: Can fashion attract more women to golf? Although it may sound shallow to say more fashionable golfware will get more women to play golf, Jennifer Glaspie, owner of Aphira women's golf apparel in Chicago, says it's absolutely true. "I have a friend who I asked to take some golf lessons with me but she said 'I play tennis because the cloths are cuter.' Having more fashion in this sport does change its image."
Just take a look at internationally televised women's golf tournaments like the Lexus Cup where teams lead by Annika Sorenstam and Grace Park ditched the masculine polo top for trendy designer golfwear to project a fun and fashionable image for women's golf.
And younger players, such as tank-top sporting Michelle Wie, are bringing their young attitudes and free spirit with them to the green -- and this includes their fashion statements.
"There's a lot more younger people playing the sport," says Glaspie. And with youth, she says, comes new ideas that buck the traditions and set a new style.
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About the AuthorCarolyn Schwaar is a Chicago-based freelance writer and editor specializing in business, technology, and communications. For more, visit http://www.carolynschwaar.com/
Data Entry Outsourcing eases handling of your business by Allies Harbor
Data Entry Outsourcing is one aspect of a business which is undertaken on a huge scale by several companies. Global statistics on outsourcing indicate that the process is one the rise and many companies have been immensely benefited by this. One of the main reasons why this has become such a common phenomenon is the fact that the services are available from highly qualified professionals at a very low cost. Data entry services provided by outsourcing companies offer various services under this. So it does not matter what type of data entry services you require, everything will be taken care of by these outsourcing service providing companies.
Having records of a business in the correct manner is very important if one wants to make their business a success. The need for data entry in organizations is on a daily basis and if done on time, one can actually manage all the records in just the correct way. So it may be that you may require the services of the professionals who work for data entry outsourcing daily, weekly or on a monthly basis. This depends on the kind of business you are running and you have to decide what type of data entry outsourcings services you want to have for your business. Today maintaining all the records of company through data entry services manually is apse. In fact with the huge amount of data and other information which any business possesses this is not at all possible.
While you are seeking an outsourcing company to help you out in taking care of this work, you have to be careful about certain aspects. You will be handing over certain important elements of your business to an outside party to a third party, so you need to find out the credentials of the company. Make sure that you get the work done from a reputed company and do not fall prey to the hands of any fake company that are operating in the market. The business is your and it's your responsibility to ensure that you hire the services of the best firm to handle your data entry outsourcing work.
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Workplace Communication In Business by Naz Daud
If communication is faulty, late, and unclear or office politics are allowed to get in the way, then the ultimate loser is the business.
There is an old adage that I have come across many times in reception areas across the country while waiting for my appointment to show. It reads something like "This person can sack everyone in the organisation right up to the chairman - It is the customer and he or she must be looked after at all costs."
The final communication to the customer initially starts from the boardroom, leading down via managers to the employees who in turn are responsible for communicating with the customer.
Thus, breaking this down further, the directors must be able to communicate effectively with each other in the boardroom so that the strategy can implemented and passed to the respective people in the organisation.
But for this to happen, there has to be an understanding of roles within the board and then an effective way of arriving at policy. This may sound obvious but some small businesses contain directors that either arrived by default or due to long service. The hard fact of the matter is that a few directors don't know what they are doing or are supposed to do.
Next, each person in the boardroom must be an effective communicator and willing to make allowances for personal traits or the communication within the boardroom itself, never mind the business as a whole, is liable to break down.
The same goes for communication of the policy decisions from the managers to their staff, as there will undoubtedly be, in my experience, resistance to any form of change.
People don't like change and will often try and opt out. Any new policy should be communicated clearly and the reason for change laid out so that they make logical sense.
Then, on the staff level, one may encounter office politics or empire building, and this again can and does handicap businesses and the communication within.
So what communicative measures are available to help against this? Again, in my experience, the use of motivational and bridge-building techniques are invaluable. Everybody can have a say if need be prior to the directors taking the decision and this creates a feeling of being part of a team. This is where consultation prior to any major decision being taken is invaluable.
This ultimately has the effect of producing a more efficient organisation and projects a much better corporate image within the business and ultimately to the outside world. This in turn will lead to a feeling of confidence among customers and may even help to increase the order level or the total spend involved.
Word of mouth in the outside world will then take its natural course and the company's market placing should be improved.
With efficient, successful communications existing in a business, this leaves the directors free to focus on the other two main areas necessary for business growth - strategy and marketing.
Focus on these two other areas will theoretically lead to more sales, greater return on capital employed, which in turn can lead to improved profitability if the marketing is carried out properly and eventually, wage increase capability.
This in turn, again hypothetically, should produce a greater feeling of togetherness and ease communication difficulties through increased trust as the people in the organisation benefit from the increased productivity.
About the AuthorNaz Daud Business Franchise Opportunity Business Directory & Franchises Ireland Businesses